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Ahoy Rotterdam launches Hello you! with Enchanting Balloons
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Ahoy Rotterdam launches Hello you! with Enchanting Balloons

by Marcel, 2012-10-01

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On October 1, 2012, Ahoy Rotterdam started a brand new corporate communications campaign, entitled "Hello You!" Hospitality is central to this campaign, and the aim is to offer a warm welcome to everyone who crosses the threshold of Ahoy. What made this campaign extra special was the enchanting addition of hundreds of balloons, provided by the Rotterdam Balloon Company.

The forecourt of Ahoy became the scene of a striking spectacle when Ahoy's directors and employees filled the air with colorful balloons. This festive campaign meant "Hello You!" literally sent out into the wide world. What made the campaign even more special was that dozens of these balloons had tickets attached with a unique code for free tickets to future events in Ahoy.

The Hello You! campaign is the latest initiative from Ahoy Rotterdam, in collaboration with the Rotterdam advertising agency IN10. The aim of the campaign is to welcome organizers and visitors in an exceptional way and make them feel at home in Ahoy, regardless of which community they belong to. This means that Ahoy completely transforms itself for every event, so that it has the perfect appearance that suits the relevant target group.

The Hello You! campaign reflects Ahoy's commitment to being a versatile and hospitable event location. Whether you visit a sporting event, a concert, a business meeting or a trade fair, Ahoy's mission is to make everyone feel welcome and at ease. The campaign emphasizes the desire to forge a personal and warm bond with every visitor, regardless of their background or interest.

With the launch of Hello You! Ahoy Rotterdam set the bar high for hospitality and customer focus. Adding balloons to this campaign was a smart move. Balloons always have something magical and festive, and they radiate joy and positivity. The balloons, carefully supplied by the Rotterdam Balloon Company, were not only a visual spectacle, but also served as symbolic messengers of the hospitality that Ahoy has to offer.

The balloons that were released into the air, with the Hello You! message and the invitation to win free entrance tickets, were a nice nod to Ahoy's future events. It is a striking way to show that Ahoy is not just a location, but also a place where memories are made, experiences are shared and friendships are made.

The collaboration with the Rotterdam Balloon Company added an extra touch of magic to this already inspiring campaign. The balloons, which floated in the clear blue sky of Rotterdam, reflected the joy and diversity that Ahoy wants to embrace. They also symbolized Ahoy's wish to bring people together and put a smile on their faces.

The Hello You! campaign is not only an invitation to attend events in Ahoy, but also a promise that everyone who enters Ahoy will receive a warm welcome and an extraordinary experience. By adding balloons to this campaign, Ahoy Rotterdam has sent a clear and positive signal to everyone who visits the location. "Hello You!" is more than just a greeting; it is a promise of an exciting and welcoming world waiting for visitors.

In a world full of stress and hecticness, Ahoy Rotterdam is an oasis of friendliness and enjoyment. The Rotterdam Balloon Company helped to communicate this message in a colorful and festive way. With balloons as their messengers, Ahoy has set the tone for a future full of joy, adventure and hospitality. All you have to do is say "Hello" and join the Hello You! experience in Ahoy Rotterdam.

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Marcel Vermeer

About me

Because of our work with the Rotterdam Balloon Company, we have the privilege of visiting the most beautiful places in Rotterdam and in addition to wanting to be the balloon specialist of the municipality of Rotterdam, i (Marcel Vermeer) decided in 2022 to share my love for the city with others and to write a blog about Rotterdam.


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